Bud Light’s new ‘Cool Twist’ aluminum bottle took centre stage on Super Bowl Sunday with the debut of its self-titled TV advert, ‘Cool Twist’. While the ad marked the first time viewers saw the Cool Twist bottle, it also served as the world premiere of ‘Ten Feet Tall’, the forthcoming new single featuring Wrabel, from Grammy Award®-winning producer Afrojack.
During and after the airing of ‘Cool Twist’, up to 500,000 fans who use Shazam were able to access a download of ‘Ten Feet Tall’ courtesy of Bud Light ahead of its US release today, Monday 3rd February. An exclusive lyric video has also gone live on Vevo today to accompany the single.
“Afrojack has an uncanny ability to re-imagine the status quo, and that skill made him the ideal partner to help debut our new Bud Light Cool Twist reclosable bottle,” said Rob McCarthy, vice president at Bud Light. “Viewers who see – and hear – our spot will immediately know the Cool Twist bottle represents something new and unique for the industry.”
“The Super Bowl is one the biggest events of the year and its awesome my new single will be premiered here alongside Bud Light, I’m super pumped!” said Afrojack, who is set release his inaugural album in May via Island Records/PM:AM Recordings.
“Afrojack has proven time and time again that there is no limit to his musical reach,” said David Massey, president of Island Records. “There is no greater platform than the Super Bowl and we are excited to partner with Bud Light to launch Afrojack’s ground-breaking single ‘Ten Feet Tall,’ featuring Islands’ newest signing, Wrabel.”
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment.
Grammy Award® winning DJ and producer, Afrojack, is one of most notable and iconic names in electronic dance music (EDM) today. At only 26 years old, he has made a large imprint on the music industry and is a key player in the worldwide explosion and popularity of EDM. In 2013, Forbes magazine crowned him as number 7 on the ‘World’s Highest Paid DJs’ list and this year, The Hollywood Reporter called him ‘a global icon’ set ‘to conquer the world.’ With a 3-year residency at The Wynn under his belt, 2014 will see Afrojack start a new chapter at Las Vegas hot spot and premier club, Hakkasan. This year will also see Afrojack return to Miami as headliner at Ultra Music Festival and give dedicated fans a first taste of his highly anticipated debut album set for release on Island Records this coming May.
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